Church Hill

Two-storey residential buildings with a road and coloured bunting
Streets in Church Hill Big Local decorated for the Platinum Jubilee Royal Band visit in 2022 (credit: Marcus Mingins)
Redditch, West Midlands 
Awarded £1,199,500 of Big Local funding from 2012 

Key points

  • Church Hill Big Local partnership focused on bringing the community together and building pride in the area. They achieved this by funding low-cost trips and events, supporting local groups and activities, and redeveloping Bomford Hill Park to become an important community green space.
  • Volunteer-run events and resident-led groups and organisations were established, which continued beyond the end of the Big Local programme. 
  • They received recognition outside of their local area, including being selected to host a prestigious march for the Queen’s Platinum Jubilee celebrations, and involvement in a Redditch-wide network that showcased their approach and learning to others during the Covid-19 pandemic.

About the Big Local area

The Church Hill Big Local area covered the largest estate in the New Town area of Redditch in the West Midlands. The estate was built in 1975 and was home to around 7,600 people (ONS, 2022a). Among these residents were a higher number of young people (under 16) and more lone-parent households compared with the rest of Redditch or the West Midlands (ONS, 2022b; 2024).

The estate included some main thoroughfares limited to pedestrian walkways or bus-only roads, alongside a network of cul-de-sacs. Within the Church Hill Big Local area boundary, there were a range of community buildings and green public spaces, including parks and woodland, with a greater proportion of tree coverage compared to Redditch, the West Midlands or the average of all other Big Local areas (Friends of the Earth, 2023).

How the Big Local area approached delivery

Church Hill Big Local partnership worked towards creating a community in which residents, organisations and businesses could work together so that people felt safe, happy and proud to be part of the area. The priority areas for Church Hill Big Local partnership were: improving the environment, raising community spirit, and developing opportunities for children and young people.

Prior to the Covid-19 pandemic, the partnership delivered its work through dedicated subcommittees, while also working as a partnership for separate projects. This structure was effective in terms of providing clear working parameters: residents involved could focus on their own areas of interest, improving engagement in Big Local activity generally. It also afforded opportunities for people to be involved at varying levels, increasing skills, confidence and experience delivering community-focused projects in the area. 

During the pandemic, some subcommittee volunteers wanted to reduce their time commitment, and others were unable to continue volunteering. The partnership therefore decided to move away from the subcommittee structure, and instead met as one group. Occasional task-focused subcommittees were used when a project’s scale required it.

Volunteer involvement was integral to the delivery of Church Hill Big Local partnership’s activities. The partnership also delivered through grants, and by commissioning and funding local community organisations. 

They chose a local accountancy firm as their Locally Trusted Organisation (LTO), bringing expertise, accountability and transparency to funding decisions, while maintaining the independence of the partnership to make funding decisions.

A Big Local partnership was a group made up of at least eight people that guided the overall direction of delivery in a Big Local area.

A locally trusted organisation (LTO) was the organisation chosen by people in a Big Local area or the partnership to administer and account for funding, and/​or deliver activities or services on behalf of a partnership. Areas might have worked with more than one locally trusted organisation depending on the plan and the skills and resources required.

What the Big Local area did

Place-based pride and connection

Uniting the community through low-cost events and trips 

Church Hill Big Local partnership used funding towards low-cost or free events, trips and activities for families, to bring people together through shared experiences.

This began with investment in the Willow Trees Community Centre, a well-used existing space, to showcase to residents how the Big Local funding could positively impact their lives. This progressed to events and trips aimed at families, including Christmas, Easter and summer fetes, and subsidised family trips to the seaside.

To maintain community spirit, efforts were made to ensure that seasonal events continued in some form throughout the Covid-19 pandemic. Church Hill Big Local partnership felt this programme was one of their key achievements, helping them raise their profile in the area and to achieve a good reputation by helping residents build memories with their families and the wider community.

Community assets and spaces

Redeveloping Bomford Hill

Felt by the partnership to be their biggest project, this redevelopment involved funding a range of improvements to Bomford Hill, transforming an unused and relatively unknown green space into a valued community asset. These included: constructing a peace memorial with seating, a major planting project involving local schoolchildren, installing boxes for bats and birds, and developing Wendy’s Way, a new path memorialising the partnership’s former chair. A toposcope was also created, which indicated distance and directions to notable features in the local landscape.

This work was completed in phases, and to specific council requirements. The peace memorial, for example, was delivered – from planning stages through to a remembrance event – within ten months. To do this, the partnership set up a steering group to co-ordinate the project that included volunteers, local councillors and a local historian. They also drew on strong existing relationships with local councillors, helping attain initial council support and ensuring it remained throughout the construction process. 

Altogether, the redevelopments led to Bomford Hill becoming a feature of the Church Hill area. Where previously it was inaccessible and unknown to most of the community (despite being the biggest green space in the area), it became well used by the local community.

A pole with five bright blue directional signs coming off of it. One sign has four different coloured footprints on it. The other four provide walking direction and distances to local features - St. Andrews Church, Willow Trees Community Centre, Bomford Hill Park, and Moon's Moat Ancient Monument.
Directional signpost funded by Church Hill Big Local outside the community shopping area (credit: Andy Aitchison)

Investing in young people

Supporting young people and parents

Improving activities for children and young people was a priority for Church Hill Big Local partnership. To achieve this, they decided to invest in existing organisations’ expertise to holistically support local children, young people, and their parents. 

One example was providing funding for Youthy – a local group based in the Willow Trees Community Centre. Youthy provided a safe youth space, and was felt by local residents to have contributed to a reduction in anti-social behaviour in the area. Another example was parent-and-toddler football sessions, which helped provide activities for parents with young children who might not have had outside space in which to play. These sessions also provided an opportunity for parents to meet, helping create connections that might otherwise not have been made.

Community engagement

Valuing volunteers

The partnership was able to deliver numerous events by bringing together residents to volunteer, including two significant back-to-back celebrations for the Queen’s Platinum Jubilee. 

The first, in April 2022, was hosting a visit from the Band of Her Majesty’s Royal Marines Portsmouth, which was included in the BBC’s national coverage. Despite the significant work required to organise this, it was meaningful to the community to be selected by Buckingham Palace to host the march, and to take part. 

This was followed with its own celebration on Jubilee weekend in June 2022, which took place for the community on Bomford Hill. An increase in volunteers helped both these events succeed, due in part to the partnership being able to spread the workload. There were useful learning outcomes for the partnership about volunteering generally – both in terms of how to get volunteers involved and stay engaged, and about the amount of work that goes into creating such opportunities and events.

Establishing community-led groups and networks for the long term

From the outset, Church Hill Big Local partnership was committed to ensuring that work was sustained beyond the programme. They supported the establishment of new local groups, empowering the community to continue delivering activities and projects in the future. This included Krafty Sew and Sew, a new group created when two existing craft groups merged, and Choirs Connected, a network of choirs supported by Church Hill Big Local partnership from their inception onwards. The group eventually expanded to run a range of choirs for many ages, including a family choir, and became a legally constituted organisation.

Both groups were supported by the partnership to network with other community stakeholders and set up formal organisations to fundraise and continue to be sustainable beyond Big Local funding. This allowed them to remain connected to a range of ongoing activity and continue to deliver projects in the area.

If I didn’t come here, you know what I’d be doing? Nothing. Nothing at all. Just sitting at home by myself. I lost my husband. Now I’m by myself at home usually. So this group is wonderful. And that meal we went on, I never do anything like that now. I really enjoyed that.” 
Resident 
Three women of different ages taking part on needlework activities, including crochet.
Attendees at the Krafty Sew and Sew sessions inside St Andrews Church (credit: Andy Aitchison)

Working collaboratively

Creating a blueprint for community-led work

Through using their Big Local funding, the Church Hill Big Local partnership learned a lot about working together to improve and support their community. It gave them opportunities to make valuable mistakes, develop trust in each other around decision-making, and grow their confidence around what they could achieve together. 

The success of the Church Hill Big Local partnership was recognised by others looking to achieve similar things in their own areas, with the partnership feeling they were increasingly viewed as specialists on both the needs of the community and how best to serve them. 

Their resident-led response to the Covid-19 pandemic (helped by the structures and relationships they had built before the pandemic, which provided a strong foundation of support for them to shift delivery quickly) led to them being included in broader, Redditch-wide networks of voluntary organisations aimed at sharing learning and support.

Community links have been nurtured with local businesses and organisations. We have been able to work with more external organisations and agencies because of Covid, which has been a positive!” 
Partnership member 

How the Big Local area spent their funding

Each Big Local area received approximately £1.2 million (ranging from £1.199 mil to 1.209 mil) to spend over 10–15 years, depending on how much additional funding they accessed from Local Trust to address specific needs. For example, to bring people together at the start of the programme or to access training and support. This has been categorised for areas and at the programme level based on reports received from areas.

Partnerships chose their own priorities and categories for reporting, and were encouraged to use broad categories so they could use the funding flexibly. All areas spent a significant amount of money on Big Local delivery costs’ such as workers’ salaries, stationery and IT equipment. You can find out more about programme level spend in this article. This is how Church Hill Big Local told Local Trust they used their Big Local funding.

Big Local delivery costs
41% 
Investing in community assets
28% 
Priority projects inc. supporting local groups and volunteers
20% 
Improving the environment
5% 
Developing opportunities for children and young people
3% 
Raising community spirit
3% 
Source: Church Hill area plans and spend reports

References

Friends of the Earth (2023) Spreadsheet of tree cover by English neighbourhoods’. (Accessed 8 October 2024)

Office for National Statistics (ONS) (2022a) UK Census 2021: All persons’. (Accessed 8 October 2024) 

Office for National Statistics (ONS) (2022b) UK Census 2021: Age structure of the population: Population aged under 16’. (Accessed 9 October 2024)

Office for National Statistics (ONS) (2024) UK Census 2021: Families and households: Lone parent households with dependent children’. (Accessed 17 October 2024)