Elthorne Pride - Elthorne Estates
Key points
- Elthorne Pride Big Local strengthened social connections and improved mental wellbeing by organising popular events and activities that built a sense of community across generations and cultures.
- Residents were enabled to access advice and support, including navigating food poverty and tailored services in response to resident feedback.
- Young people’s aspirations were raised through additional educational support and opportunities to get involved in a breadth of activities.
About the Big Local area
The Elthorne Pride Big Local area in the borough of Islington, north London comprised four housing estates and a small number of owner-occupied Victorian houses (ONS, 2023a). In 2021, 3,363 people lived in the area (ONS, 2022), two-thirds of whom came from ethnically diverse backgrounds, including African, Caribbean, Bangladeshi, Irish and Arab communities (ONS, 2023b; 2023c; 2023d; 2023e).
More densely populated than the surrounding borough or London as a whole (ONS, 2023f), the area was just a 10-minute walk from end to end. Within this compact space, residents benefitted from a church, school, sixth-form college and community centre. A quarter of children aged 0–19 lived in relative low-income families (DWP, 2025) and residents experienced higher levels of food insecurity than the surrounding borough (British Red Cross, 2020). One in five residents over the age of 16 had no qualifications (ONS, 2023g).
The partnership reported that the area had good transport links and the community took pride in their location in Archway, close to the home of Arsenal Football Club.
How the Big Local area approached delivery
Elthorne Pride Big Local’s partnership typically comprised 10 resident members who reflected the cultural diversity of the area and met regularly. A key strength was their commitment to engage in open conversations around community needs, which fed directly into their plans. They conducted extensive community consultation, distributed regular newsletters, and invited residents to attend their annual general meetings (AGMs). Since some estates were managed by tenant management organisations, many residents were accustomed to having a voice in how services were delivered.
In 2016, the AGM proved so popular it had to be moved to a venue large enough to house 60 people.
After initially engaging with local schools and organisations, sharing vision boards at events, and carrying out a ‘big door knock’, the partnership identified four areas of focus: strengthening community, children and young people, older people, and valuing volunteers. Initially, they created sub-groups, though they found this structure overly complex. Instead, partnership members led on specific passions and areas of interest, like projects for older and younger people. An active group of volunteers supported particularly large events.
In 2021, the community and partnership suffered a major blow when a dedicated, highly active member died. While mourning the loss of someone so instrumental, partnership members regrouped. They pulled together to fill knowledge gaps left by the bereavement and take Elthorne Pride’s plan forward. Agreeing shared policies and processes, they moved from working informally with consultants to employing a small staff team to support the programme and develop systems. By shifting away from previous, informal ways of working the partnership consolidated relationships with local tenant management organisations and Islington Council, which resulted in the council partnering with Elthorne Pride on key projects.
Towards the end of Big Local, the partnership established Elthorne Pride Limited (EPL) and four partnership members took on trustee roles, continuing the partnership’s work through running regular youth and older people’s activities and responding to wider community need. Thanks to the ways of working adopted in the final years of Big Local they felt well-placed to pitch their offer to funders.
A Big Local partnership was a group made up of at least eight people that guided the overall direction of delivery in a Big Local area.
What the Big Local area did
Place-based pride and connection
Bringing people together by sharing food
Recognising that food engages people and creates opportunities to share rich and diverse cultural heritages, in 2018 Elthorne Pride Big Local gave residents funds to cook and share a dish from their own culture. Over 200 people participated, sharing food from at least 30 countries at a ‘Big International Lunch’ on a local green space. One resident, who had lived in the area since 1979, said this was the first time she’d ever participated in an event that brought everyone together, while a volunteer spoke of feeling proud to support positive cultural exchange. After twice as many people attended the following year, the lunch became an annual event and moved to a local community centre. In later years a local fish and chip shop catered, and councillors and organisations like credit unions attended, enabling residents to connect with vital local services at the event.
During the pandemic, the partnership sourced funds from the council’s Local Initiatives Fund to distribute 500 samples of world foods alongside messages of hope and positivity. To support residents during lockdown, they delivered 230 pre-prepared meals from local Caribbean and vegan restaurants and shared video recipes for these dishes online, making packs of free ingredients available, so people could cook them at home.
Supporting and connecting isolated older residents
From the start of Big Local, Elthorne Pride created opportunities to bring together older people, many of whom had never been involved in community activities. Annual events included the Silver Sunday celebration, complete with afternoon tea, music, bingo and a visit from the borough’s own royal-adjacent icons, a ‘Pearly King and Queen’. Regular ‘Lifestyle Tuesday’ meet-ups offered trips, creative classes and even an exhibition of residents’ own pottery creations. These later evolved into a monthly Monday coffee afternoon, where residents relaxed and chatted while learning about retirement planning, developing digital skills or participating in a knitting group. The Monday knitters also produced items for patients at nearby Whittington Hospital, including baby bonnets, cardigans and twiddle muffs that provide sensory stimulation for people with dementia.
Due to these regular events, older residents who may otherwise have felt isolated reported that they looked forward to meeting new people and had made lasting relationships. One participant chose to celebrate her 90th birthday in the community centre because of the relationships she had fostered there. At the end of Big Local the Monday coffee afternoons were still running.
Connecting residents across generations through bingo
Elthorne Pride launched a fortnightly bingo club in 2019, attended by residents aged 7 to over 80. The friendly competition encouraged conversation and camaraderie, while participants and volunteers of all ages forged social ties and created lasting memories. Keen to ensure these benefits persisted through the Covid-19 pandemic, the partnership delivered the club via Zoom. If residents didn’t have access to technology, the partnership supported them to obtain devices from the council or other community organisations. They then travelled around the area, visiting residents who needed help to get online.
Responding to crisis and urgent need
Providing an annual winter food hamper
In 2016, in what became an annual event, Elthorne Pride worked with volunteers to pack up winter hampers containing purchased and donated food. Initially, they delivered these to residents who would benefit from receiving a hamper, and tenant management organisations helped by providing lists of older residents and families. However, following the outbreak of the Covid-19 pandemic, they wanted to support anyone on benefits or low wages, so made food available for residents to come along and take what they needed. This new approach opened access to the wider community and reduced food wastage. In some years, toys were included, and in one year the partnership worked with the charity In-Kind Direct, who provided 40 duvets. Each year around 100 households benefitted.
Providing essential, culturally relevant food during Covid
At the beginning of the pandemic, Elthorne Pride set up a food bank operation, distributing over 400 bags of groceries. When the partnership reviewed the initiative, residents said they wanted to pick up food instead of receiving a delivery. Aware of the diverse population, the partnership worked with a local nutritionist and vendor to provide foods compatible with both cultural and dietary preferences before launching the ‘World Food Hall’ at St John’s Community Centre. In the first week, 100 people collected store-cupboard basics.
Around this time, the partnership also connected with a food bank based just outside the area. Elthorne Pride became an endorsed referrer and connected residents known to the partnership to the food bank. This resulted in over 60 emergency food parcels being delivered by the food bank to households in the Big Local area.
Investing in young people
Engaging young people in activities that built skills and local pride
In response to resident and partnership concerns about knife crime in the area, Elthorne Pride became one of three primary funders for a full-length film that tackled negative preconceptions of the area while exploring how young people could be drawn into trouble. Developed in partnership with Arsenal in the Community, youth-driven production company Fully Focused and social enterprise Ambitious Academy, the film was co-produced by a partnership member and fifteen young people from the area, who participated in workshops to shape the concept and script based on their real-life experiences. Some also acted in the film, which was shot on location in the area. Two of these young people later enrolled in drama school and others sought technical roles in the arts. In 2018 ‘Drawn Out’ premiered in London’s West End and was later shown at Arsenal’s Emirates Stadium. Over the following seven years it accrued over 6.8 million views on YouTube.
The partnership followed this up with other initiatives related to knife crime. These included commissioning the charity StreetDoctors to teach people basic first aid, and making bleed kits and a defibrillator available at a local community centre.
Providing additional educational support to raise attainment
The partnership ran a wide range of activities for children and young people, including sports and outdoor games, arts and crafts, and cooking. One particular emphasis was on raising aspirations and attainment so young people could access the best possible opportunities.
Discussions with local young people showed they were worried about missing so much school during Covid-19 lockdowns. The partnership therefore set up a two-week Virtual Summer School, which covered academic and creative lessons and culminated in a virtual graduation. After attending, participants said they felt more prepared to go back to school. The partnership then offered virtual after-school sessions, which improved pupils’ confidence and academic attainment, along with a homework club and a virtual Saturday school, where young people took the lead in directing which subjects would be covered. One-off school support sessions continued throughout the remainder of the Big Local programme.
Developing a vital safe space for young people to relax, connect and develop new skills
After identifying that young people lacked safe spaces to meet, Elthorne Pride funded a local youth work organisation and worked with Islington Council, who provided a venue, to set up a twice-weekly youth club. In its first few months the club engaged with 45 young people, including relatives and friends of a young man who had been murdered in the area. Initial sessions focused on building relationships and trust with participants and gathering their ideas about how they’d like to see the club develop.
In response, the club hosted weekly activities, like pool, table football and DJ workshops, while giving young people space to relax with friends after school. External trips were also organised, from bowling and pizza to a scavenger hunt in central London. Alongside on-site activities, the youth work organisation signposted young people to opportunities outside the area, including chances to develop music production skills, learn how to cook or work towards a Duke of Edinburgh Award. As the Big Local programme came to a close, the club was still running, with around 20 young people attending each week.
How the Big Local area spent their funding
Each Big Local area received approximately £1.2 million (ranging from £1.199 mil to 1.209 mil) to spend over 10–15 years, depending on how much additional funding they accessed from Local Trust to address specific needs. For example, to bring people together at the start of the programme or to access training and support. This has been categorised for areas and at the programme level based on reports received from areas.
Partnerships chose their own priorities and categories for reporting, and were encouraged to use broad categories so they could use the funding flexibly. All areas spent a significant amount of money on ‘Big Local delivery costs’ such as workers’ salaries, stationery and IT equipment. You can find out more about programme level spend in this article. This is how Elthorne Pride Big Local told Local Trust they used their Big Local funding.
References
British Red Cross (2020) ‘Food Vulnerability Index Score’. (Accessed 23 May 2025)
Department for Work and Pensions (DWP) (2025) ‘Children in low income families: local area statistics’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2022) ‘UK Census 2021: All persons’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023a) ‘UK Census 2021: Owner occupied housing’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023b) ‘UK Census 2021: Ethnic group: Black, Black British, Black Welsh, Caribbean or African’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023c) ‘UK Census 2021: Ethnic group: Asian, Asian British or Asian Welsh: Bangladeshi’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023d) ‘UK Census 2021: Ethnic group: White: Irish’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023e) ‘UK Census 2021: Ethnic group: Other ethnic group: Arab’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023f) ‘UK Census 2021: Population density’. (Accessed 23 May 2025)
Office for National Statistics (ONS) (2023g) ‘UK Census 2021: Highest level of qualification: No qualifications’. (Accessed 23 May 2025)