Hateley Cross - Hateley Heath and Stone Cross
Key points
- Hateley Cross Big Local established a much-needed community hub and reinvigorated neglected green spaces.
- A popular community pantry helped to address food poverty, where residents also made new friends.
- Residents were signposted to employment and training support through a community-based navigation scheme.
About the Big Local area
In 2021, Hateley Cross Big Local (HCBL) in Sandwell, West Midlands was home to 8,000 people (ONS, 2022a). The area combined parts of Hateley Heath and Stone Cross, two neighbourhoods separated by a busy road, which each faced towards a separate town centre. Residents therefore tended to travel outside the area rather than crossing from one neighbourhood to the other. Hateley Cross had three primary schools, a secondary academy and a library. Though it benefited from substantial green spaces, the partnership reflected that these were generally underused.
Like Sandwell as a whole, over a third of the population had minority ethnic backgrounds, predominantly of Asian and Black heritage (ONS, 2023a; 2023b; 2023c). Almost a quarter were under 16 (ONS, 2022b) and 37 per cent of children lived in relative low-income families (DWP, 2024). Residents of Hateley Cross experienced higher levels of food vulnerability than the borough of Sandwell, and there were fewer jobs per head of population with a greater percentage of households on Universal Credit (British Red Cross, 2020; ONS, 2022c; 2023d; DWP, 2024b).
How the Big Local area approached delivery
Hateley Cross Big Local (HCBL) defined its vision as making “a lasting positive difference”. In 2014 they consulted the community via newsletters, surveys, school visits and fun-day events, before categorising residents’ priorities into three core themes: inspired people, active community and great places.
Many of the partnership’s five to ten resident members were long-serving and highly active in other community groups. They shared their ideas in monthly partnership meetings, made decisions by consensus, and – as capacity and projects required – were supported by a flexible staff resource provided by their Locally Trusted Organisation (LTO). Though they established subcommittees, key projects like green-space improvements were later brought back into the main partnership to allow input from everyone. In 2021, the chair role became shared between two members, which brought broader experience and interest areas to the leadership role. Around this time, they participated in a Local Trust action research project on good practice for community grants, which resulted in more user-friendly application forms and a four to eight week decision turnaround. The partnership held two or three awaydays each year, which focused on long-term goals, and members actively built their own capacity and skill by organising training on issues like safeguarding and Zoom.
As the programme developed, HCBL worked with established organisations to deliver key projects. They granted money to Stone Cross Library to support community events, like quiz nights and children’s breakfast reading sessions, and awarded small grants to local community groups. Some of these kickstarted hugely popular activities like ‘Coffee and Natter’ and ‘Coffee and Craft’ sessions, which later became self-sufficient.
Instead of setting up a new body, the partnership saw their legacy as being within the organisations they had worked alongside to deliver transformational projects, including 4 Community Trust, Powered by CAN and Sandwell Consortium. HCBL nurtured these relationships and provided partner organisations with evidence to help them gain funding to continue HCBL projects.
A Big Local partnership was a group made up of at least eight people that guided the overall direction of delivery in a Big Local area.
What the Big Local area did
Community assets and spaces
Improving green spaces and bringing communities together
From the outset, Hateley Cross Big Local (HCBL) wanted to bring the area’s considerable, but unmanaged, green spaces into use by making existing play areas cleaner and safer, developing better maintenance of green space and creating new recreational facilities. They set up a dedicated subgroup for green spaces and, in 2017, appointed a consultant to develop a Green Space Strategy in consultation with the local community.
While holding consultation events on a range of green spaces, which included pop-up play activities, HCBL built relationships with Sandwell Council that resulted in a two-year programme of improvements across the area. Following the installation of pavement games, basketball hoops, goal posts, benches and bins, the partnership reported increased use of green spaces for relaxation, sport and play. When a ‘trim trail’ was completed at Kesteven Green, which linked Hateley Heath and Stone Cross, it was launched with a celebratory ‘Mad Hatter’s Tea Party’ and Easter egg hunt in 2022, attended by over 600 residents.
Reflecting resident concerns about litter, in 2022 HCBL also launched an ‘Adopt a Street’ litter scheme, which initially attracted 60 volunteers, and a monthly community litter pick. Both went from strength to strength throughout the lifetime of the Big Local programme.
Transforming a neglected open space
Mill Pool wetlands, grasslands and woods is a large open space on the site of a former colliery. When Big Local began, it was overgrown with brambles, littered with filled-in mine shafts and dotted with diseased trees. Perceived to be unsafe by many residents, the site was commonly known as ‘The Milky’ due to the cloudy appearance of its polluted water.
To tackle these challenges, in 2017 HCBL worked with Birmingham & Black Country Wildlife Trust to develop a draft action plan and, two years later, commissioned a feasibility study to gather the community’s views and test out ideas. The partnership then communicated the community’s aspirations for Mill Pool to the council. Working with a lead council officer, the partnership became instrumental in ensuring a programme of improvements was completed. These works included clearing and repairing pathways, installing bins and picnic benches and creating more welcoming entrances. By 2023 residents could safely visit Mill Pool and enjoy its natural beauty.
Establishing a busy community hub
Aside from the library in Stone Cross, Hateley Cross had few community facilities. Even the partnership sometimes met outside the area until, in 2019, they petitioned Sandwell Council to offer a former Play Association building in Hateley Heath to the community.
After 4 Community Trust (4CT), a community interest company, obtained a 10-year low-rent lease on the property from the council, HCBL provided £20,000 for refurbishments. The Hub opened in 2021 and was used by 4CT, HCBL and other groups, offering meetings and events for all ages – from after-school clubs to sound bath sessions.
To support residents during the cost of living crisis, the partnership and 4CT worked with the Your Local Pantry charity to launch J’s Pantry, which opened at The Hub towards the end of the programme. For a weekly membership fee of £6, this community-run initiative sold essential foods at a fraction of the cost of local supermarkets, including fruit and vegetables grown by volunteers.
During its first year, J’s Pantry facilitated 162 shopping visits each month, saving shoppers over £48,000 in total. Pantry members made new friends during their weekly shop and had the chance to consult Citizens Advice helpers, Community Navigators and cost of living advisors. On some days they could spend time with Kona, an emotional wellbeing dog.
Local economy
Supporting residents to navigate employment and training support
Though they initially funded individual training projects with local providers, such as fork-lift crane courses, in 2022 the partnership commissioned research from business and development training specialists Future Excel to gain a better understanding of community needs around employment and skills. This showed that local service providers rarely connected with one another, while residents struggled to navigate available support. HCBL shared the findings with local stakeholders, who helped shape plans for a Community Navigator scheme that launched in partnership with the Sandwell Consortium a year after the research had been commissioned.
In the scheme’s first year, two Navigators based at The Hub supported hundreds of residents with job searches, CV preparation and interview skills. They made referrals to jobs clubs and welfare support, community groups and courses on English-language and positive mental health. After one resident was approached by a Navigator while shopping in the community pantry, they began attending a jobs club and volunteered as a trainer in their specialist field, which boosted their confidence and motivation. As a result, they secured employment with one of the Community Navigator partner organisations themselves:
Investing in young people
Engaging with schools to inspire primary pupils
From early on, the partnership recognised that the area’s three primary schools offered a potential route to reach and support young people. After initial contact made little impact, the partnership identified key members of staff and approached them around issues specifically relevant to their school. HCBL then gave each school £10,000 a year for three years. Half the funding supported environmental projects, like creating a garden and setting up a lunchtime gardening club. The remaining half supported projects designed to raise young people’s aspirations, such as outdoor libraries and first-aid training.
To build on this, HCBL later partnered with a local organisation that delivered training workshops with young people. These aimed to empower primary school pupils to influence their own neighbourhood and leisure options, building confidence that their views would be taken seriously in the future.
How the Big Local area spent their funding
Each Big Local area received approximately £1.2 million (ranging from £1.199 mil to 1.209 mil) to spend over 10–15 years, depending on how much additional funding they accessed from Local Trust to address specific needs. For example, to bring people together at the start of the programme or to access training and support. This has been categorised for areas and at the programme level based on reports received from areas.
Partnerships chose their own priorities and categories for reporting, and were encouraged to use broad categories so they could use the funding flexibly. All areas spent a significant amount of money on ‘Big Local delivery costs’ such as workers’ salaries, stationery and IT equipment. You can find out more about programme level spend in this article. This is how Hateley Cross Big Local told Local Trust they used their Big Local funding.
References
British Red Cross (2020) ‘Food Vulnerability Index Score’. (Accessed 15 January 2025)
Department for Work and Pensions (DWP) (2024a) ‘Children in low income families: local area statistics’. (Accessed 15 January 2025)
Department for Work and Pensions (DWP) (2024b) ‘Universal Credit’. (Accessed 13 January 2025)
Office for National Statistics (ONS) (2022a) ‘UK Census 2021: All persons’. (Accessed 15 January 2025)
Office for National Statistics (ONS) (2022b) ‘UK Census 2021: Age structure of the population: Population aged under 16’. (Accessed January 15 2025)
Office for National Statistics (ONS) (2022c) ‘UK Census 2021: Population aged 16 to 64’. (Accessed 17 February 2025)
Office for National Statistics (ONS) (2023a) ‘UK Census 2021: Ethnic group: Mixed or Multiple ethnic groups’. (Accessed 15 January 2025)
Office for National Statistics (ONS) (2023b) ‘UK Census 2021: Ethnic group: Asian, Asian British or Asian Welsh’. (Accessed 15 January 2025)
Office for National Statistics (ONS) (2023c) ‘UK Census 2021: Ethnic group: Black, Black British, Black Welsh, Caribbean or African’. (Accessed 17 January 2025)
Office for National Statistics (ONS) (2023d) ‘Business Register and Employment Survey (BRES): Total employees’. (Accessed 15 January 2025)