Podsmead
Key points
- By creating a community hub and café, play areas, and a nature conservation area, infrastructure was improved for residents of all ages and a multi-million pound funding opportunity was unlocked for a new sports hub.
- Big Local funding was invested in young people’s play and youth work to build confidence and nurture new skills.
- Through collaboration, a new social enterprise was set up to continue investment in the Podsmead community and local facilities.
About the Big Local area
The Podsmead Big Local area covered the whole of the Podsmead ward, three miles south of Gloucester city centre and tucked behind an industrial zone between two main roads. In 2021, the area had a population of around 3,500 (ONS 2022). The area had a community hub, schools, established community organisations, active agencies, and green spaces (including Tuffley Park and open spaces in Milton Avenue and Scott Avenue).
During Big Local, it was one of the most health deprived areas nationally for people aged 16 to 64 (MHCLG, 2019). Compared to the wider South West, youth unemployment was double and incidents of anti-social behaviour were higher (DWP, 2024a; 2024b; Police UK, 2024).
How the Big Local area approached delivery
The partnership, who referred to themselves as a ‘panel’, officially launched in September 2013. As well as bi-partisan support from Podsmead councillors, the Podsmead Big Local partnership included representatives of local organisations and business leaders.
The partnership initially engaged residents and gathered local views on priorities for the area. As a result, their Big Local plan focused on action around enterprise and skills, health and wellbeing, and community activities and entertainment. The partnership also prioritised responding to and meeting the needs of local children and young people which informed their decisions on what to fund and support over the next ten years.
Big Local funding was invested in local activities through a community grants programme set up for individuals, groups, and organisations. Project ideas went to a community vote and grants funded a range of activity, including sports leadership training, community fun days and lunches, litter picking, and wellbeing activities.
Several community-based organisations supported the partnership over the years as Locally Trusted Organisations (LTO). Gloucestershire Credit Union managed the funding, while GL Communities employed Podsmead Big Local’s paid workers, and supported project volunteers.
Gloucester City Council was also a supportive partner, valuing how Podsmead Big Local built the capacity of people in the community. The council sponsored fun days, funded marketing materials, and allocated a member of staff to help the group at the start of Big Local. The council and the partnership shared a desire to create a positive perception of Podsmead in the wider community and to encourage investment in the area.
Over time, the partnership improved how they communicated about Podsmead Big Local achievements and investments, as people in the community sometimes assumed the council or other community organisations were funding activities. The partnership created a stronger brand, strengthened their social media presence and increased marketing. In addition, they developed a document telling the Podsmead Big Local story, detailing their top-ten achievements.
Towards the end of the Big Local funding, the partnership worked closely with other local organisations to set up Blackbridge Charitable Community Benefit Society (BCCBS) and deliver their final Big Local plan. BCCBS became Podsmead Big Local’s LTO in 2022.
BCCBS continued to ensure residents actively participated in deciding on and leading developments. They worked with trusted community-based organisations to improve the quality of life for residents of Podsmead, and aimed to support their wellbeing, upskill them and provide employment advice. They also brought together partners from across Podsmead to develop the community-owned and community-driven Blackbridge Community and Sports Hub, making it a community anchor organisation for local residents beyond Big Local.
As Big Local came to an end, the partnership saw BCCBS as the organisation that would continue their legacy in the area. The partnership also worked with Gloucester City Homes, BCCBS, and the Gloucester Gateway Trust to develop The Podsmead Partnership Plan. This set out a future vision for Podsmead in the context of potential regeneration taking place in the area between 2022 and 2030.
A Big Local partnership was a group made up of at least eight people that guided the overall direction of delivery in a Big Local area.
A Big Local Plan set out what changes the partnership planned to make, how they planned to deliver on this and how funds were to be allocated. It was written for themselves, their community and Local Trust, as a guide and action plan.
What the Big Local area did
Community assets and spaces
Supporting planning and unlocking funding for a new community sports hub
The partnership, residents and community organisations in Podsmead identified a longstanding need for a local community sports facility, to improve health and wellbeing, and employment opportunities.
In 2017, Big Local funding was provided to Active Gloucestershire to consult residents on the development of Blackbridge Field (a large, underused green space). Through this exercise, the specification and concept drawings for a sports hub were developed. Big Local funding was also allocated to a flood alleviation report on the site. These small investments enabled a new sports hub to move from a concept to reality. As a result, the lead organisation, Blackbridge Charitable Community Benefit Society (BCCBS), was able to secure significant further investment from local and national stakeholders, including the NHS, Gloucester City Homes, and Sport England. This totalled an investment of £6.3 million into the community.
Planning permission was secured in 2023, and the Blackbridge Community and Sports Hub opened two years later. Managed in partnership with Freedom Leisure (a not-for-profit leisure trust), it included a fitness gym, hireable space, a 3G sports pitch, and studio spaces for dance, yoga, and Pilates. It was also home to the new BCCBS youth team, running weekly sessions for young people and providing informal support for those not in employment, education, or training.
Regenerating Podsmead Hub and café to nurture connections and skills
The Podsmead Hub in Scott Avenue was a focal point for community activities in the area. It provided a friendly space for residents to meet, share experiences and gain new skills, and hosted the partnership’s workers. The property was owned by Gloucester City Homes and gifted rent-free to the partnership at the start of Big Local.
To expand the hub, Podsmead Big Local, Gloucestershire Gateway Trust, GL Communities, and the council jointly funded the conversion of a ground floor area into a café, with meeting rooms and offices upstairs. Following this investment and hard work by volunteers, the Melting Pot Community Café successfully ran for two years. As well as providing refreshments, the café was a meeting space used by several organisations to provide support for the community.
As it became embedded in the area, the hub became a venue for training and development in food hygiene and café management skills with funding from Big Local. Towards the end of the programme, the partnership successfully raised external funds to employ an Employment, Skills, Learning and Project Co-ordinator to strengthen the training and development offer. When Big Local came to an end, the hub became a much-needed community pharmacy.
Investing in young people
Creating safe, outdoor facilities for children and young people
During the programme, Big Local funding was invested in local play facilities for children and young people in the Podsmead area. As well as upgrading the play park in Scott Avenue, the partnership helped create new play areas. Early in the programme, residents petitioned for a play park in Tuffley Park, collecting over 60 signatures. The partnership collaborated with residents and Gloucester City Council to design and build the park. Feedback from residents helped to design an enclosed wooden play area, which included a range of equipment.
Following the investment of £78,000 in Big Local funding, Tuffley Play Park opened in 2017. The partnership saw the play park as a lasting community asset for families and a safe play area for a growing number of children in Podsmead and surrounding communities. The council agreed to take ownership of and provide care and maintenance for the park once it was installed.
Supporting free access to adventure play across Podsmead
Midway through the Big Local programme, the partnership commissioned Play Gloucestershire to deliver free outdoor play in Podsmead. Activities took place after school and during holidays, and were community and school-based, linking Grange, Linden, and Tuffley primary schools. Staff – called Play Rangers – delivered the outdoor play and adventurous activities with support from resident volunteers.
The activities were easy to access, just a short walk or bike ride from where children lived, so children did not need to rely on adults providing money or transport to take part. Customised vans transported play equipment so children could take part in informal sports, art activities, den-building, and games like tag and water fights.
During the Covid-19 pandemic, Play Gloucestershire adapted how they engaged with young people, with Stepping Out (an initiative where they could walk, talk, and play with young people safely outside) and Virtual Play Rangers online. During this time, Play Gloucestershire provided 32 play sessions and two Stepping Out sessions.
Although all ages and abilities played together (from toddlers to teenagers to grandparents), the partnership felt that these free activities specifically helped young people to build confidence, skills, and friendships.
Engaging with young people around Podsmead
Prior to the start of Big Local, a youth club was set up at The Ramblers to provide a safe space for young people to socialise and take part in organised activities. The partnership began supporting the club early on, to help build its capacity and increase its engagement with local young people. Towards the end of Big Local, in 2023, Big Local funding was used to employ a youth worker who supported young people one evening a week at the youth club. Their role also included engaging and supporting young residents out on the Podsmead estate, connecting them to activities of interest, and inviting them to the youth club.
Young people decided what activities took place in the youth club, and a group successfully bid to the Podsmead Big Local partnership for funding towards new equipment and a trip to the pantomime with their families. At the end of the Big Local programme, the youth club moved to their new home at the Blackbridge Community and Sports Hub, and were funded by Gloucestershire Gateway Trust, a community development charity supporting Podsmead and surrounding communities.
Place-based pride and connection
Bringing residents together through community activities and events
Over the years, the partnership supported and organised a range of community events and activities to bring Podsmead residents together and foster connection. These included family fun days, open air cinemas, sewing groups, community lunches, and festive events. The partnership felt this activity had helped strengthen community bonds and bring residents together.
As well as community events, the partnership supported creative events, including a weekend-long art event, with artwork celebrating local people, resident stories, and a trail between valued community organisations, including the Podsmead Hub.
Health and wellbeing
Creating a conservation area to engage residents in nature
One of the largest investments of Big Local funding in the Podsmead area was in the green space in Milton Avenue. The partnership worked with Gloucestershire Wildlife Trust and the community, turning the green space into a conservation area that could provide wellbeing benefits to residents. Improvements included new paths and wild play features, a pond viewing area, and a bridge. The partnership held activities such as family fun events and a community Bioblitz day to record sightings of different wildlife. Residents learnt about local wildlife through night walks, bug hunts, and volunteer days, which resulted in a regular volunteer group maintaining the area.
The partnership also created a community board, helping residents to connect with other green spaces around Podsmead. Responding to community feedback and ideas about how to make the conservation area more accessible for wheelchair users and buggies, flat paths were created and play park equipment was upgraded, including a wheelchair accessible roundabout. Further investments were also made in an outdoor green gym, supporting residents to improve their physical fitness.
How the Big Local area spent their funding
Each Big Local area received approximately £1.2 million (ranging from £1.199 mil to 1.209 mil) to spend over 10–15 years, depending on how much additional funding they accessed from Local Trust to address specific needs. For example, to bring people together at the start of the programme or to access training and support. This has been categorised for areas and at the programme level based on reports received from areas.
Partnerships chose their own priorities and categories for reporting, and were encouraged to use broad categories so they could use the funding flexibly. All areas spent a significant amount of money on ‘Big Local delivery costs’ such as workers’ salaries, stationery and IT equipment. You can find out more about programme level spend in this article. This is how Podsmead Big Local told Local Trust they used their Big Local funding.
References
Department for Work and Pensions (DWP) (2024a) ‘Universal credit: Employment status by age’. Available at: gov.uk/government/statistics/dwp-benefits-statistics-august-2024 (Accessed 9 January 2025)
Department for Work and Pensions (DWP) (2024b) ‘Jobseekers allowance by age’. Available at: gov.uk/government/statistics/dwp-benefits-statistics-august-2024 (Accessed 9 January 2025)
Ministry of Housing, Communities & Local Government (MHCLG) (2019) ‘English indices of deprivation 2019’. Available at: gov.uk/government/statistics/english-indices-of-deprivation-2019 (Accessed 9 January 2025)
Office for National Statistics (ONS) (2022) ‘UK Census 2021: All persons’. Available at: ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/datasets/populationandhouseholdestimatesenglandandwalescensus2021 (Accessed 9 January 2025)
Police UK (2024) ‘Crime type: Anti-social behaviour (12 month total)’. Available at: data.police.uk/data/ (Accessed 9 January 2025)